Quote:
Originally Posted by seatosky
Beijing and Athens medals are basically identical. Any specific reason behind that? Personally they are my favourites.
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It actually has to do with tradition.
For the Summer Games, since the 1928 Amsterdam Games one side of the Summer Games medals has the standard/IOC design that is used at each Games (below) while the other side is designed by the organizing committee. The Amsterdam design portrays the goddess of victory, Nike, and it was chosen by competition by the IOC.
Sydney medals. Left: IOC 1928 tradition design; Right: Sydney OCOG
Atlanta (same description as Sydney's)
Barcelona (same...)

HOWEVER, in 2004 to commemorate the return of the Olympics to their home the IOC changed the standard IOC medal tradition design side of the Summer Games medals:
Athens 2004 medal: Left, new IOC tradition design. Right, ATHOC design.
Beijing 2008 medal: Left, new IOC tradition design. Right, BOCOG design.
The new medal design reflects on the Greek character of the Games as regards both their origin and their revival. On the medals awarded to Olympic athletes from 1928 until the Sydney Games, goddess Nike was seated, holding an ear of corn in one hand and a wreath in the other. Here, she flies into the stadium bringing victory to the best athlete. The Athens organizing committee chose to show the Panathenic stadium, where the Games were first renewed in 1896.
London will follow the same tradition.
As with the Winter Games, there is no tradition with the design of the medals. The Winter Games OCOG's design the medals entirely with their own original designs.