I'm intrigued (and, dare I say excited) by this news about The Crossroads Mall, which turns 44 this year -
The mall was purchased by Kohan Retail Investment Group in 2022. Kohan also manages the property. I don't know what their track record is for reviving dying malls, but The Crossroads has more potential and life than other malls in the region (think Battle Creek's Lakeview Square). Anecdotally, I have read several comments that observe that the mall has not felt this active in years.
I love the idea of embracing mall walkers, instead of shunning them. And trying to revive the food court to offer some variety and make it more of a destination seems smart. I'm realistic and know that it will take more than a few new dessert shops to revive a nearly-800,000 SF shopping center. But I have so many different ideas about how The Crossroads could become relevant once again to the local economy. Hopefully, management does too. If this experiment succeeds, it could become an important regional precedent in how to revive dying malls.
This update comes on the heels of other recent news, reflecting investment in the mall and its surrounding environs -
What’s coming to The Crossroads mall? Two iconic dessert brands
Portage to start work to support Crossroads mall area property values
12 new businesses opening in Portage's Crossroads Mall