Progressive Headquarters, Cleveland

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837 ft

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Progressive Headquarters

Burnham Mall
Cleveland OH United States

Status:	cancelled
Construction Dates
Intended completion date	1991
Floor Count	60

Building Uses

- office

- museum

- science

- fitness center

Structural Types

- highrise

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Description
• Architect: Frank O. Gehry & Associates
• Associate Architect: Van Dijk, Johnson & Partners

• The building would have been headquarters for Progressive Life Insurance and housed an art museum, creativity center, health club and a research center.

• Fake oversized newspapers were supposed to be perched atop the tower, creating a visual landmark for airplanes and neighboring skyscrapers.

• Planning started in 1987 but Progressive decided to cancel the project in 1991.

• The project won the LA/AIA Honor Award in 1991.

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