Good grief.
I can accept arguing over something like 20 or maybe even 15 storeys of height in this area (though I think that's fine too), but with a small lot the developer needs more than the zoning allows to make money... never mind that
transit oriented development seems to be a foreign concept to Hamilton planners. There must be a compromise that will work for all, though 11 floors doesn't seem excessive. It's not likely to throw much shadow on other properties either, not with the rail corridor buffering it from the neighbourhood to the north.
But depending how forcefully they mean this line of critique, if everything "respected existing neighbourhood character" there would be no change, no new variety, nothing interestingly different added to the urban fabric.
[EDIT] By that logic, I have to wonder how Witton Lofts ever got approved on the street behind this. Too tall for its surroundings, too different from the existing neighbourhood character, clashes with the original school building at its base... someone at the city was asleep on the job for that one for sure.