This photo looks west down Beverly Blvd. from Lake St. It's dated c. 1929-37, but I'd narrow it down to c. 1934-35
(I believe that's a '34 Oldsmobile next to the streetcar). Pacific Auto Finishing is at
2217 Beverly:
UCLA/Islandora -- Los Angeles Times Photo Collection
Here is about the same view in January 2017. It's not obvious at first glance, but 2217 Beverly is still standing:
GSV
A closer look at 2217 Beverly; the structural integrity of the east wall seems to be in doubt:
December 2017 GSV
Here's the front:
December 2017 GSV
In this close-up from the c. 1934-35 photo, you can see that only the entrance and the area directly above it
look the same as now. You can also tell where the top of the building got chopped off:
This is the billboard we see part of in the previous shot:
Did you notice the partial view of the large building with PROPH on the side in the upper right corner of the c. 1934-35 photo?
At lower left below there's a sign that says GRACE TABERNACLE, which was just one of the structure's many names:
That building had originally been built by the Church of Philadelphia, which began in Glendale. The church was led by
Gladwyn Nichols, Aimee Semple McPherson's Musical Director (and
announcer at her radio station, KFSG). Nichols
left McPherson because he objected to her materialism (
e.g., fancy gowns and bobbed hair), and he may not have
believed her story
about being kidnapped.
The May 2, 1927,
Los Angeles Times says Nichols was dismissed, rather than he resigned:
ProQuest via LAPL
The man himself, Gladwyn Nichols, 1927:
00021679 @ LAPL
Anyway, the "permanent" HQ on West 6th Street announced on May 2 didn't last long. This June 29, 1927, building permit
is for a "platform for church services in a tent" at 123-27-31 N. Lake Street:
LADBS
The building permit for the Church of Philadelphia -- at 127 N. Lake -- appears to be dated May 5, 1928. Many of the
church's neighbors must have been anxious for the construction to be completed:
August 22, 1928,
Los Angeles Times @ ProQuest via LAPL
Gladwyn Nichols later returned to McPherson, which may have been the end of the Church of Philadelphia. Its building,
now renumbered 123 N. Lake, went through several names:
December 17, 1932,
Los Angeles Times @ ProQuest via LAPL
As previously mentioned,
Grace Tabernacle was a name used for a while. I don't know if the building was long
enough to have PROPHETIC LECTURES on its side, but the ad below would explain the PROPH on the side of the
building in the c. 1934-35 photo:
May 5, 1934,
Los Angeles Times @ ProQuest via LAPL
By 1936, 123 N. Lake was the
Observatory Auditorium, but the next year it was the
Beverly Auditorium. By 1950, it
was the Calvary Temple:
1950 Sanborn Map @ ProQuest via LAPL
The c. 1928 church at 123 N. Lake lasted until c. 2003 (below, at center); the 2004 aerial shows an empty lot on the site:
HistoricAerials