NEW YORK | 1568 Broadway (TSX Broadway) | 470 FT | 46 FLOORS (REDEVELOPMENT)

chris08876 · #1 Posted **Jul 11, 2016, 10:18 PM**

UPDATED RENDERS

Redevelopment:

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Redevelopment Of DoubleTree Hotel Site, 1568 Broadway, Times Square

Quote:

In November, the Landmarks Preservation Commission approved the lifting and reconfiguration of the landmarked Palace Theater at 1564 Broadway. Now, thanks to EB-5 documents, we have full renderings of what the DoubleTree Hotel site surrounding it will look like once the redevelopment is finished.

Indianapolis-based Maefield Development purchased the property for $540 million. They worked with the Nederlander Organization, which runs the Palace Theater, PBDW Architects, and preservation consultants Higgins Quasebarth & Partners to come up with a plan to literally raise the entire theater and reconfigure it to allow for a larger lobby and more back of house space.

The changes to the theater are to allow the redevelopment of the hotel that surrounds it. That includes new retail space below the theater, and a large new LED screen on the exterior. It also includes an overall redevelopment of the 45-story hotel tower, which uses the address 1568 Broadway.

Not much is known about the redevelopment at this point, except that there will be 704 rooms and the rendering shows that the aforementioned LED screen is so big it wraps from the southern end of the building on Seventh Avenue all the way to the eastern end of the building on West 47th Street.

EB-5 documents indicate the signage will measure 17,000 square feet in total. That will fall just 1,000 square feet shy of the world’s largest sign, which is also under construction at 7 Times Square, directly across the street from the DoubleTree. Even amongst the bright lights of Times Square, the additional wattage from the two projects combined will be quite substantial.

Actual construction permits have not yet been filed, but early applications indicate the possibility that there will also be condominium units on the site.

Current Tower/Design:

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1) NYY
2) http://wikimapia.org/11264077/Double...l-Times-Square

PeterQM · #2 Posted **Nov 25, 2016, 8:41 PM**

Permits Filed for Times Square Doubletree Hotel Expansion and Palace Theater Upraising
November 20, 2016

Quote:

Indiana-based Maefield Development has filed building permits to expand the Times Square DoubleTree Hotel at 1568 Broadway by some 350 rooms. The expansion will nearly double the hotel's room count to 745 suites, and will be facilitated by the redistribution of existing bulk and likely smaller room sizes. The development will also elevate the landmarked Palace Theater by 29 feet. The tower was built around the historic theater by way of a steel and concrete bridge-like structure. The theater's complicated relocation was approved by the Landmarks Preservation Commission earlier this year.

More info in the post here.

chris08876 · #3 Posted **Aug 5, 2017, 1:54 PM**

$2B Palace Theatre Redevelopment Progresses With L&L on Board as Equity Partner

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The redevelopment of the Palace Theatre at 1568 Broadway is one step closer to kicking off. L&L Holding Company became an equity and development partner in the project this month—which has an estimated total development cost of $2 billion—along with Fortress and Maefield Development. The three will now work in conjunction with the Nederlander Organization—the Palace Theatre’s owner—to elevate the theater within the Doubletree Guest Suites Times Square hotel it is housed in, and then build retail and entertainment space below it.

“We are thrilled to serve as an equity partner and developer for 1568 Broadway,” L&L Holding Company Chairman and Chief Executive Officer David Levinson told CO. “We look forward to working in collaboration with Maefield and Fortress, and in conjunction with the Nederlander Organization, to create an amazing new mecca for the arts, entertainment, cuisine and lodging in the heart of Times Square.”

J.P. Morgan provided a $250 million senior mortgage to the development partners, according to property records filed with the city yesterday. The loan consolidates $175 million in previous financing on the hotel with a $75 million gap mortgage made by the lender. The new debt allowed for the formal acquisition of all the necessary project components, including the land and all of the signage ownership, a source familiar with the development told Commercial Observer.

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https://commercialobserver.com/2017/...quity-partner/

aquablue · #4 Posted **Aug 5, 2017, 6:27 PM**

Look at that great beaux-art building they razed that for the ugly hotel. That really sucks. It's a shame they messed up TS so much in those days.

JSsocal · #5 Posted **Aug 5, 2017, 7:21 PM**

True^ But the wonderful interior of that building is landmarked and preserved within this building. It is a bit incongruous that nothing remains of the classical exterior, it would be nice if the facade remained here.

That said architectural preservation is almost antithetical to times square. (ts proper not the theatres on the side streets).

aquablue · #6 Posted **Aug 6, 2017, 12:33 PM**

Quote:

Originally Posted by JSsocal

True^ But the wonderful interior of that building is landmarked and preserved within this building. It is a bit incongruous that nothing remains of the classical exterior, it would be nice if the facade remained here.

That said architectural preservation is almost antithetical to times square. (ts proper not the theatres on the side streets).

That's the city's and developers fault and stupid greedy decision making.. Look at London's Picadilly Circus. Although a much less extreme example of an sign district compared to TS, they managed to preserve the old buildings and blend them with modern advertisements to a successful degree. TS could have been more classy if they had kept some older buildings here and there between signs like in Picadilly. Remember, TS used to be full of old beautiful buildings.

Busy Bee · #7 Posted **Aug 6, 2017, 5:32 PM**

^Absolutely. Television Square is getting on my nerves...

antinimby · #8 Posted **Aug 6, 2017, 8:17 PM**

By the way, this discussion will be all for naught as NYGuy will delete all this "off topic" posts when he sees them.

A total waste of time.

Busy Bee · #9 Posted **Sep 24, 2018, 5:12 PM**

It looks like a Jaws 19 hologram could pop out of that thing.

NYguy · #10 Posted **Sep 24, 2018, 5:31 PM**

Seems like there's always something flashy and new going up in Times Square. I wanna see how they use that stage floating above the sidwalk.

chris08876 · #11 Posted **Sep 24, 2018, 11:13 PM**

The upper renderings depict the TS crowds accurately. Any given Saturday after 5 pm or especially around December tends to look like that. Likewise for 5th Ave. When two lanes of the Avenue become a temporary sidewalk expansions, you know its crowded.

I still like this development. Fits in perfectly, and I mean that in a good way. Looks good for the area.

mrnyc · #12 Posted **Oct 9, 2018, 10:46 AM**

this one is a very complicated project:

https://nypost.com/2018/10/09/plan-f...que-challenge/

chris08876 · #13 Posted **Jan 2, 2019, 6:15 PM**

TSX Hotel At 1568 Broadway Prepares For 2019 Demolition In Times Square

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While the flashing marquee lights and LED billboards of 1568 Broadway continue to brighten the crossroads of the world, the light bulbs and digital screens will one day turn off as the building prepares for demolition. Plans for the DoubleTree Suites by Hilton call for an entirely new 46-story, 550,000 square foot building dubbed TSX Broadway. The 106-year old Palace Theatre will be the only part of the original site to be preserved, structurally elevated, and integrated into the $2.5 billion dollar redevelopment. L&L Holding Company, Maefield Development, and Fortress Investment Group are the developers who purchased the site for $450 million dollars.

As of now, the extant hotel is operational while the billboards and LED screens are still pulsating with energy. One notable aspect about the site is the number of closed doors and windows along 7th Avenue. They once held a number of small independent businesses as well as a gentlemen’s club. Sidewalk sheds have now been installed along Broadway and West 47th Street, indicating work on the building should start very soon.

The new retail podium will have one large screen with a permanent outdoor platform that cantilevers over the sidewalk. Views up and down Times Square will be plentiful when standing 30 feet above the street, higher than the top of the TKTS red staircase across the street. The new stage can also serve as a platform for live performances, outdoor venues, or become part of the New Year’s Eve celebrations. In the end, this adds a unique character to the changing face of Times Square, and the number of ways companies try to get the attention of onlookers and tourists from around the world to shop, eat and interact with the neighborhood’s buildings.

When complete, the building’s podium will be entirely surrounded by a wrap-around, curved LED screen. The level of luminosity and conspicuity will rival the upcoming Edition hotel at 701 7th Avenue. Both sites encompass a similar building mass and hierarchy of retail, commercial and hotel space. They maximize the amount of retail signage covering each of their podium floors before yielding to hotel floors above.

A completion date for TSX Broadway has not been announced yet, but work is reportedly to begin in January.

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NYY