Quote:
Originally Posted by davidivivid
I really don't understand why it is taking so much time for Simons to expand in Ontario... It's been 10 years since the last wave of store expansion and the company is making a lot of money. There is speculation about a possible store in Gatineau and Toronto but these are just rumors for the moment.
|
Nothing official has been announced yet but the worst-kept secret in Ottawa retail is that Simons is going to open a store as part of a big expansion to this mall in the east end of the city:
http://en.wikipedia.org/wiki/St._Lau...hopping_Centre
The mall is in the east end of Ottawa which has more francophones than the west, and is roughly a 25-minute drive from most parts of Gatineau.
Opinions are divided as to whether this is the best choice. Ottawa is bigger and richer than Gatineau, but on the other hand the vast majority of people in Ottawa-Gatineau who are familiar with Simons are those who are originally from places like Quebec City and most of these people live in Gatineau, not Ottawa.
Before you say that the people living in Gatineau will just go to the store in Ottawa, note that Les Ailes de la Mode at Bayshore in Ottawa was totally snubbed by people from Gatineau. This played a part (though there were other problems with that chain/store) in Les Ailes' demise because the owners were counting on capitalizing on name-brand recognition (on the Gatineau side at least) to bring in quite a few customers from across the river. But few of them came.
Not sure of the reason for all of the snubbing of Les Ailes but some people I overheard did allude to having to go to Ottawa to shop at a major Quebec chain (which did not have a store in Gatineau).
Not sure if Simons in Ottawa will face the same reaction from Gatineau residents. But in any event they would probably be wise not to count on the Gatineau market for much more than "gravy" for this store.
Note that Simons has a store in Sherbrooke (100,000 fewer people than Gatineau and a lower per capita income), but it is not in Saguenay or Trois-Rivières, which are similar in size to Sherbrooke but not as prosperous.