Bronzeville may get its boost from ‘FarmVille’ technology
Shoppers can use points to buy virtual goods, much like players do in “FarmVille” and “CityVille,” and to build up a “virtual” hoped-for vision of Bronzeville with sought-after retailers such as Whole Foods and Trader Joe’s, says Ronnie Matthew Harris. He’s a community organizer and third-generation Bronzeville resident who proposed the idea for the app to help fight what he calls retail “leakage.”
The leakage — Bronzeville residents going outside of the neighborhood to spend their money — amounts to $151 million a year, according to a report by the Chicago Metropolitan Agency for Planning.
A cruel twist to Bronzeville’s dilemma is that its neighborhood appears to have lost 14,000 people in the 10 years between 2000 and 2010, primarily because of Chicago Housing Authority project teardowns.
Yet the neighborhood is attracting an increasing number of upwardly mobile, young professionals, says Harris, who is one of what he calls the “returners” who moved away from Bronzeville only to return to help rebuild it.
“Ultimately, the mobile app game seeks to extract data that will be a source to articulate spending power in Bronzeville,” he says.
Engel, who moved to Chicago from Atlanta in August, is considering morphing Build It! Bronzeville with another app from the hackathon called Pivot, which lets people “virtually” explore vacant lots and buildings on Chicago’s South and Southwest sides and propose viable developments on those properties.
http://www.chicagogrid.com/reviews/t...le-technology/