Quote:
Originally Posted by esquire
The fact that the largest hockey market in the world only has one team, for starters. Just getting in the building requires a lot of money and either connections or great foresight (hitting refresh the moment ticketmaster releases a supply, months in advance of the game itself). That means a generation has grown up without seeing games live.
The NHL was content to let the Leafs franchise run itself into the ground while maintaining a lucrative monopoly for its corporate fanbase. Good for the short term, but over the long term people stop caring. It would not surprise me if by now the Raptors appealed to a broader segment of the population in and around the GTA.
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The NHL reminds me of Cadillac.
In the 1950s and 1960s, the most desirable car was a Cadillac. It was the 'ne plus ultra' in North America.
As the 1970s dawned, smaller luxury car companies starting making inroads. Mercedes and BMW landed on our shores. Cadillac cared not one whit and kept peddling the same crap to its increasingly aging client base.
By the 1980s and 1990s, the Japanese luxury makes had come to North America. Cadillac was so out of touch selling chrome-laden barges to blue-hairs that they had no idea how to reach the next generation who wanted an Audi, Lexus or Mercedes as a status symbol.
There is a lesson for the NHL in there. Success is ephemeral. By not connecting with the next generation, they stand to lose big in the heartland.