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  #21  
Old Posted May 21, 2019, 12:44 AM
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https://nypost.com/2019/05/20/the-re...l-renaissance/

The real miracle on 34th Street is its retail renaissance





By Lois Weiss
May 20, 2019


Quote:
Hudson Yards may be getting the spotlight, but its West 34th Street neighbors are basking in the glow.

“Thirty-fourth Street is well-positioned to be the link between Fifth Avenue, Midtown and Hudson Yards,” says Richard Hodos, vice chairman of CBRE.

Of course, 34th has been a shopping mecca since Macy’s opened at Sixth Avenue in 1902 and the Empire State Building opened on Fifth in 1931. But area megaprojects like Hudson Yards and Manhattan West have given the street a surge of 21st-century adrenaline.

.....Across Herald Square at Macy’s, Kenneth Horn of Alchemy Properties is advising the department store giant on the development of an office tower that could rise 800 feet above the store.




JEMB is reimagining 50 W. 34th St. to create 102,912 square feet of retailer-friendly space with larger store windows, a marquee for signage and 446 feet of frontage wrapping around Herald Square and West 33rd Street.
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  #22  
Old Posted May 21, 2019, 1:15 AM
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I'm super excited about that new Doodle's opening up! Experia is pretty good too. Cheap tees.
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  #23  
Old Posted May 28, 2019, 3:56 PM
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https://www.forbes.com/sites/bradtho.../#1f72fdb654e2

Macy's Is Building A What On Top Of What?





Brad Thomas
May 28, 2019


Quote:
.....Macy’s Is Looking Up – Literally

For that matter, Macy’s doesn’t just agree. It wants in on the action, as evidenced by the news that’s once again making the retail rounds.

Apparently, it’s considering its own set of innovative plans – strongly enough to take that talk out of the boardroom and out to the public. While there’s nothing signed, sealed, and delivered at this point, CEO Jeff Gennette has come out and said that yes, the famed yet struggling company really is thinking about it…

With “it” being the idea of setting a skyscraper atop its flagship store in New York City. The one in Manhattan at 151 West 34th Street.

Yup. That icon.

The tower would take up a whopping 1.2 million square feet from top to bottom, according to National Real Estate Investor. And this would be opened up as office space to outside businesses, bringing in much-needed income.

So how far along is this idea on the drawing board? I’ll let Gennette answer that question directly. Here’s what he had to say on the Macy’s Q4-18 earnings conference call in February:

Over the last year and a half, we have been working closely with the team of land use development and design experts to produce a menu of economically viable redevelopment alternatives. These could densify the real estate with complementary uses and we’ll certainly preserve the store and enhance the customer experience.


He expects to “be able to provide more detail later in the year as the Herald Square plan develops” and they “get the necessary feedback from everyone involved.”

Again, that was back in February. Yet, like National Real Estate Investor, the community-oriented website Patch – the Midtown Manhattan-specific segment – also brought it up again this month. This new coverage about “old news” seems to strongly signify that plans are progressing as expected.
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  #24  
Old Posted Jul 2, 2019, 5:29 AM
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https://www.nytimes.com/2019/07/01/n...ld-square.html

Should Macy’s Build a Giant Tower in One of N.Y.’s Most Congested Neighborhoods?
A development plan would add thousands of workers to Herald Square, where 92 million people a year pass through the three subway stations in the area.







By Matthew Haag
July 1, 2019


Quote:
Macy’s still stands, but the rest of the area has been transformed. What was once a manufacturing hub has given way to an overflowing corridor of tourists and commuters cramming onto sidewalks, roadways and subway stations.

“Have you tried walking from here to Penn Station?” said Mr. Assile, 70, referring to the commuter train station. “It’s horrendous.”

Herald Square’s central location at the intersection of regional rail service and numerous subway lines has long made it one of New York City’s busiest neighborhoods. But today it is more congested than ever with 92 million people a year passing through its three subway stations, nearly double the number in the 1970s.
Quote:
Now Macy’s, the epicenter of Herald Square for more than a century, wants to test the area’s limits. It plans to build an 800-foot tall office tower atop the iconic store, part of what could be the beginning of a building spree in the district.

The city is experiencing one of the greatest growth periods in its history, with a booming economy, soaring tourism and a population near a record high.
Quote:
In Herald Square, swarms of people fill every available inch of sidewalk and rush-hour traffic on West 34th Street, a main thoroughfare, is often at a standstill.

More than 140,000 employees work in the area, and a Macy’s tower could add another 6,000. The neighborhood is already home to the city’s third busiest subway station, and Pennsylvania Station is the country’s busiest train station with more than 600,000 riders daily.

At least one developer, Vornado Realty Trust, has plans to put up a super-tall tower in Herald Square, further adding to the density of people and cars.
Quote:
Before Macy’s revealed its tower plans, company executives met privately with community groups and city leaders to outline their vision and gain their support. Executives also pledged that Macy’s would invest in the area’s infrastructure, such as adding new entrances to the Herald Square subway station, according to three people familiar with the company’s preliminary plans.

A Macy’s spokeswoman declined to elaborate on the company’s plans, saying that there were “a number of hurdles we need to cross before we can share more concrete details.” Macy’s would need city approval to build the tower.
Quote:
Some local leaders welcomed the news. “Anything that is good for Macy’s staying healthy and in business is good for New York,” said Dan Biederman, the president of the 34th Street Partnership, a business-improvement district in Herald Square.

Still, the tower proposal, though it could take years to be realized, has already sparked concern among elected officials over the potential strain on the neighborhood.

Gale Brewer, the Manhattan borough president, said that a tower over Macy’s would “require major public improvements to the streets and sidewalks that surround the Herald Square neighborhood.”
Quote:
Layla Law-Gisiko, a member of the local community board, had a pointed reaction to the idea of more people flooding into the area: “Disastrous, disastrous, disastrous.”

But Tom Wright, the president of Regional Plan Association, a transportation research and policy group, said that the sky-is-falling predictions for Herald Square were overly gloomy. He noted that several ambitious public transit projects are underway that would ease congestion both underground and aboveground.

...“There is so much investment in the area that you don’t want to walk away from it,” Mr. Wright said. “Taking advantage of that sunken new investment to build new density is good public policy.”
Quote:
The city’s development wave has already lapped up against Herald Square.

To the west stands Hudson Yards, a city within a city with acres of gleaming glass and steel office and residential buildings. To the east, skyscrapers are rising in a part of Midtown Manhattan that has been rezoned to allow for taller buildings.

Between them are Herald Square’s collection of mostly stubby buildings, except for the Empire State Building, that developers believe could be part of a giant business district stretching across the width of Manhattan.
Quote:
Even without a Macy’s tower, Herald Square is packed. It is one of the busiest pedestrian thoroughfares in New York, with more than 11,000 pedestrians at its peak, on late weekday afternoons, filling 34th Street in front of Macy’s, according to a traffic count by the city.

Each year, more than 20 million shoppers visit Macy’s Herald Square, the company says.

“Growing responsibly means that significant development must be accompanied by investments in mass transit, parks, schools, streetscapes, libraries and all the public goods that make our city livable,” said Corey Johnson, the City Council speaker whose district includes Herald Square. “We have to find a way to grow responsibly if we want communities around the city to accept the need for growth.”


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  #25  
Old Posted Jul 2, 2019, 12:30 PM
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From the article above...

Quote:
Layla Law-Gisiko, a member of the local community board, had a pointed reaction to the idea of more people flooding into the area: “Disastrous, disastrous, disastrous.”
Disastrous. The area is a mad house to begin with. Its bloody NYC. Its crowded, the streets. Much less let's forget about all of HY and Manhattan West which will literally add 10000+ folks to the disastrous streets. Won't make one iota of difference (the area around December for example). Adding people to sidewalks is a poor argument. Better than cars at least!


Quote:
Gale Brewer, the Manhattan borough president, said that a tower over Macy’s would “require major public improvements to the streets and sidewalks that surround the Herald Square neighborhood.”
Of course she would. Anything to make it a pain in the cranium for developers.
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  #26  
Old Posted Jul 2, 2019, 1:50 PM
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Brewer gets a bad rep. What she's asking for here is logical. She's typically pro-development but she's selective about it. She wants developers to build but only if they help bring improvements to the neighborhood beyond more traffic. But, if there's a annoying vocal minority like with Two Bridges, then no siree. Not even with affordable housing and flood protection.
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  #27  
Old Posted Jul 2, 2019, 3:56 PM
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It is illogical.

The developer should not spend a penny on area improvements. That's why we pay taxes.
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  #28  
Old Posted Jul 2, 2019, 4:10 PM
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Originally Posted by yankeesfan1000 View Post
It is illogical.

The developer should not spend a penny on area improvements. That's why we pay taxes.
Taxes go to a lot of things. The quality of improvements would be shitty if we relied on the government to fund all of it. Private investment is a better alternative.
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  #29  
Old Posted Jul 2, 2019, 4:36 PM
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Originally Posted by chris08876 View Post
Disastrous. The area is a mad house to begin with. Its bloody NYC. Its crowded, the streets.
She's an idiot. If this one tower would be "disastrous", what does she think would happen when all of the other (larger) towers are built in the surrounding area?



Quote:
Originally Posted by Hudson11 View Post
Brewer gets a bad rep. What she's asking for here is logical. She's typically pro-development but she's selective about it. She wants developers to build but only if they help bring improvements to the neighborhood beyond more traffic.
Quote:
Originally Posted by yankeesfan1000 View Post
It is illogical.

The developer should not spend a penny on area improvements. That's why we pay taxes.
I was just going to say that. If any developer wanted to chip in extra for improvements to the area, that's fine. But for Brewer's immediate response, it's bullshit. Businesses pay taxes, the employees pay taxes, and the store has been a strong draw to the area for years. It's the city's responsibility to fix it's streets and sidewalks, just as it's the city and state's responsibility to fix the subways. I"m sure if they were given a "bonus" in floor area, for example, to build a larger tower, those things already exists in zoning.
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  #30  
Old Posted Jul 2, 2019, 10:39 PM
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^^^^^


Definitely with the bonus. If something could be devised, just for sake of concept, like let's say a 20% increase in FAR or 20% more density, you'd sure as hell see more developers pitch in.

Similar to 421a and how it helped a lot of developers.

If the city or really the local politicians want to suck developers dry, at least give them a cookie for expending some of their capital for the greater good. If it be zoning modifications or higher FAR or higher allotted units in "X" tower or for "Y" parcel.

Compromise is key IMO. Developers and city governments are kinda like boyfriends and girlfriends. The city is like the girlfriend who wants the boyfriend to pay for everything, yet gives nothing in return. Equality is always good, and is really what makes a place pro-business to begin with.

But when you have local municipalities offer benefits to developers for the greater good of society, good things happen. Balance, and fairness is key.
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  #31  
Old Posted Jul 3, 2019, 1:36 PM
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Originally Posted by NYguy View Post
She's an idiot. If this one tower would be "disastrous", what does she think would happen when all of the other (larger) towers are built in the surrounding area?
She probably watched Cloverfield and thought, "that's what's going to happen!"

I'm sure that thought came second to her thinking "how did they capture my likeness so well?"
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  #32  
Old Posted Jul 3, 2019, 2:04 PM
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Macy's is an enormous building, but I have a curiosity: what is that enormous building between 15th st and 16th st nyc and betwen 8th ave and 9th ave?
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  #33  
Old Posted Jul 3, 2019, 4:16 PM
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Macy's is an enormous building, but I have a curiosity: what is that enormous building between 15th st and 16th st nyc and betwen 8th ave and 9th ave?
It's Google.
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  #34  
Old Posted Jul 3, 2019, 5:00 PM
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Originally Posted by chris08876 View Post
^^^^^


Definitely with the bonus. If something could be devised, just for sake of concept, like let's say a 20% increase in FAR or 20% more density, you'd sure as hell see more developers pitch in.
15 Penn, just around the block, is another example of a tower that got a bonus with the transit improvement bonus already allowed ib zoning. Of course, if the tower never gets built, we may never see any of those improvements. Far be it from the city and state to actually perform.



Quote:
Originally Posted by Submariner View Post
She probably watched Cloverfield and thought, "that's what's going to happen!"

I'm sure that thought came second to her thinking "how did they capture my likeness so well?"
You have to wonder about these idiots. If you can't put density in the core of the city, right near the largest transit centers, then where the hell can you put it?
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  #35  
Old Posted Feb 5, 2020, 2:33 PM
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Macy's has upsized this tower to 1.5 million sq. ft. Almost certainly a supertall. Could have a massive presence, given it will be built atop the existing structure.

Macy’s Planning Larger-Than-Expected Office Tower Atop Flagship Store
https://www.wsj.com/articles/macys-p...re-11580853551

Macy’s Inc. offered new details about plans to build an office tower atop its flagship Manhattan store, which will likely include public improvements to the Herald Square neighborhood and more office space than previously reported.
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  #36  
Old Posted Feb 5, 2020, 2:39 PM
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Well they should be maximizing their profit potential considering the news from yesterday. I wonder if the announcement of the headquarters moving back to NY has anything to do with this announcement.
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  #37  
Old Posted Feb 5, 2020, 7:09 PM
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I hope they don’t sandwich a glass thing on top of the existing structure, Stern should get involved with this and build it with the same materials and look of the original with a gothic crown.
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  #38  
Old Posted Feb 5, 2020, 8:08 PM
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Originally Posted by manchester united View Post
Macy's is an enormous building, but I have a curiosity: what is that enormous building between 15th st and 16th st nyc and between 8th ave and 9th ave?
yes its the google offices bldg -- originally the port authority building -- per wiki:

The building was designed by Lusby Simpson of Abbott, Merkt & Co. and completed in 1932. The building had a multipurpose design when it opened in 1932 with the first floor and basement designated as "Union Inland Terminal #1" which was to be used to transport goods by truck to and from railroad lines and/or shipping piers. The second floor was the Commerce section designed for exhibitions and the upper floors were designed for manufacturing.

today --- its the 4th largest bldg in town (2.9M sq ft) and now with google one of the largest tech hub bldgs, they say bigger than apple park if you can believe it (2.8M sq ft).

google also bought the huge chelsea market building just west of it. and i believe they will be renting in pier 57 west of that on the waterfront.
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  #39  
Old Posted Feb 5, 2020, 8:31 PM
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Originally Posted by BXFrank View Post
I hope they don’t sandwich a glass thing on top of the existing structure, Stern should get involved with this and build it with the same materials and look of the original with a gothic crown.
This is going to be an office building, so that’s not going to happen. At 1.5 msf, on top of the existing structure, it will be pretty tall - at or close to supertall status. It might even rival the old 15 Penn plan and the ESB in height. Macy’s would probably want something that would at least be recognizable on the skyline, it is their flagship.

Things have gone well at the other Macys construction project in Brooklyn...


https://www.globest.com/2020/02/04/w...eeler-project/

Quote:
The Whittle School & Studios has entered a 20-year, 620,000-square-foot lease with Tishman Speyer at The Wheeler in Downtown Brooklyn. This is the third location the global school company is opening, offering a K-12 curriculum.

In 2015, Tishman Speyer and Macy’s teamed up to birth The Wheeler, a development partnership between both of the entities to construct a modern 10-story glass and steel tower that’d reimagine the historic Downtown Brooklyn store.

Macy’s approached Tishman Speyer to help redesign and renovate the property. As part of this process, the prominent retailer consolidated its operations into the first four shopping floors and lower levels of its main Art Deco building built in 1930 and an interconnected cast-iron structure built by developer Andrew Wheeler in the 1870s.

Tishman Speyer led the effort, careful to preserve and restore the Wheeler building’s Mansard roof and cast-iron façade, which required the disassembly of the entire façade for off-site renovation and repairs. Once restored, the façade was then returned to the site and re-assembled piece by piece in its original location. The joint venture also preserved and restored the Art Deco masonry façade and the distinctive terrace railings of the original Macy’s building.
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  #40  
Old Posted Feb 5, 2020, 8:56 PM
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