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Old Posted Sep 27, 2010, 7:23 PM
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Ads for Imaginary Buildings Highlight Lack of Real Development

Ads for Imaginary Buildings Highlight Lack of Real Development


September 24, 2010

By Alissa Walker

Read More: http://www.good.is/post/ads-for-imag...l-development/

Quote:
Every neighborhood has one. You know, the vacant, dilapidated building that has sat empty for a year or more, completely neglected—except for that fading developer sign with a sleek architectural rendering promising some new and exciting edifice set against a bright blue sky. A building that, of course, has still not materialized. Wouldn't it be amazing, thought writer Rob Walker (no relation to me), if signs like these could be produced to highlight the ignored real estate in a city? Hypothetical Development is a new project founded by Walker, Ellen Susan, and G.K. Darby that's looking to do exactly that for New Orleans.

- As I walked past this spot for the zillionth time recently, it occurred to me that there are vacant buildings with no discernible future all over town — all over lots of towns. Wouldn’t it be cool to create completely fictional, but imaginative and exciting, “artist renderings” of their hypothetical futures, too? And post those renderings on the actual vacant buildings?

- Now, egged on by his partners, Walker is doing it. Hypothetical Development will feature dozens of architectural renderings for imaginary, never-gonna-happen places, which will be placed on vacant or otherwise forgotten buildings and sites throughout New Orleans. Some ideas the group has come up with already are "The Museum of the Self" and "The Loitering Centre."

- Still, the idea that such a rendering could rally local residents around an ignored piece of real estate is not so far-fetched. Perhaps this street art project could turn into authentic grassroots activism. "I do think it would be great if the project drew attention to some of these under-used spaces, and something real happens as a result," says Walker. "But really, our goal is probably more modest—just to inject a bit of intrigue, engagement, and pleasure into a corner of the built environment that's otherwise overlooked."



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Old Posted Sep 30, 2010, 5:17 PM
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The Loitering Centre.
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Old Posted Sep 30, 2010, 11:59 PM
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Philly has one for the American Commerce Center outside a surface parking lot. Doesn't even have a tenant.
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Old Posted Oct 1, 2010, 12:37 AM
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This has existed since 2005 at least. Possibly sooner.

This was put up in the mid-1990s. Only two tenants so far, out of 38 lots.

This townhouse proposal was first made in the mid 1980s. It looks like they are starting construction in these Streetview images, but the sign is back up. It's vacant again.

There are quite a few more here. There are lots of "proposal fossils" in our zoning by-laws too. I'd say half of what has been proposed since 1982 has failed.
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