68 Floors? No 58 Floors! 64 Floors, No, 54 Floors

[IMBY]

I was just reading a book about Trump and in the book it touched on the Trump Tower, which is 58 floors, but to sell the more expensive top 10 floors, it was advertised as a 64 story tower.

I know from experience, having done out-call massages to the Strip hotels in Las Vegas, the 4's were eliminated (to help cater to Asians who find 4's unlucky), yes, you go from the 39th floor to the 50th floor. the Palazzo hotel is not 64 floors, but 54 floors. Same with the Wynn towers.

And, yes, I know, with the 13 missing on many elevators, the # of floors is exaggerated as well.

So, my question is, how can they can by with this, exaggerating the # of floors in a building, and why aren't more developers doing the same? IMO, this is clearly false advertising!