T&T article today about the presentation by Downtown London Inc regarding their own events centre.
http://22864.vws.magma.ca/index.php?&article_id=10903
Moncton urged to chase events centre dream
Thursday, April 18, 2013
Times & Transcript
By: Alan Cochrane
Director of Downtown London says events centre investment has paid off with spinoff development, activity
Investing in a 10,000-seat events centre has revitalized the City of London's downtown with many new businesses, restaurants and residential spaces - and the director of Downtown London told business leaders in Moncton yesterday that the city should move forward with its own plan immediately.
'Just stop talking about it and get it done,' Janette MacDonald, executive director of Downtown London, said at the conclusion of a public meeting on a downtown events centre. About 350 people representing Metro Moncton's business community attended the morning symposium, held at the Capitol Theatre. The audience included business leaders, councillors and others. Mayor George LeBlanc made a point of noting the historic Capitol Theatre was in a dilapidated state 20 years ago when the council of the day decided to make the investment and restore it to a beautiful gem of a performing arts centre.
MacDonald said London, Ont., with a population of 358,000, had a downtown that was decimated by urban sprawl and suburban malls. The city had built a mall in the downtown but it failed. There are malls with national chains and big box stores in the suburbs, but London's downtown is now filled with condos, fine dining restaurants and destination shops around the events centre. Thousands of people work and live in the area surrounding it.
'There was nothing about London to bring people to London before we built the centre.' She said the idea of building a 10,000-seat downtown multi-events centre was slow to catch on and was unpopular in the press. It took a lot of talk and a lot of convincing, through two city councils and three mayors, before they finally got their action plan in motion.
A downtown committee of 13 councillors put together an action plan and budget, and then pushed for approval of a $130-million investment for the centre. They rebuilt the downtown market and library and moved forward with development of the events centre.
The city invested approximately $130 million into a public-private partnership with builders of the centre. It started out as the John Labatt Centre in 2002 and was recently renamed as the Budweiser Gardens. It is home to the London Knights hockey team, the London Lightning basketball team and has hosted many big concerts and sporting events. Last month, the centre hosted the world figure skating championships, bringing people from all over the globe to London. It is also used for many community events, school productions, ballet and theatrical stage shows.
MacDonald said the centre made money in its first year and the spinoff benefits have been worth the investment. The city offered incentive programs and the planning commission pushed developers away from the suburbs and into the downtown. The result has been new businesses (an average of 20 per year), new restaurants, condominium developments and restoration of older buildings into business and residential complexes. The planning policy dictates that new buildings must be of designs that go along with the historic nature of the existing downtown architecture.
In her presentation, MacDonald said Downtown London now has 30,000 office workers and over 1,000 students in local colleges, the downtown market has 37,000 visitors per month, the library gets 100,000 visits per month, and more than 750,000 people a year attend events at Budweiser Gardens.
MacDonald said the downtown commission works hard to make sure that the city and developers put investments into downtown and not into the suburbs.
She said that developers of the events centre designed it without a lot of parking close by, so that people attending events would park and walk through the downtown area. The idea was that people would patronize the restaurants, pubs and businesses around the centre, making a night of their experience and enjoying the ambiance of the downtown.
MacDonald advised people in Moncton to dream big, make sure the events centre has a good location, create partnerships between the centre and its tenants and local businesses, and make sure the centre has good management that will work with the community and entertainment companies to fill the calendar with events that will generate the traffic needed to keep the downtown buzzing with economic activity.
'It's more than a building, you need to make it the heart of the downtown,' said Chris Campbell, director of marketing for Budweiser Gardens.
Campbell said the London Knights hockey games are regularly sold out with more than 9,000 people in the building, and there is a long waiting list for tickets. He said the 10,000seat capacity for concerts works well for bigger shows but there are also those that draw fewer than 5,000 people.
During last month's figure skating championships, all the hotels were full and there were over 400 media representatives from around the world in London.
'We are no longer in the shadow of Toronto. We're a city of 350,000 that is getting the big shows.' Following the presentations, Mayor George LeBlanc said he was happy to hear the reallife success story from London.
'This is the most significant thing that they could have done for their city and their downtown. Their comment was 'don't walk to build this, run to build this and do it now.' Listening to the difficulties they had and the lessons learned were very valuable for us and I think it helps to give us the confidence that this can be done, should be done and that it can work.' LeBlanc said there were important lessons learned in the planning and collaborative approach of building the centre and keeping it running.
'If we can do it, this will be the most significant and successful project that we have done in many years.' LeBlanc said there have been concerns about the cost to the city of building such a centre and whether it would bring viable spinoff benefits.
'This has an economic return to the city that will be huge for years to come. They heard all the same issues and now 10 years later they can't imagine their city without it. The cost of doing nothing here in Moncton is that we will lose our edge as the sport and entertainment centre and the economic benefit of this is such that we cannot tur n a blind eye to it.'