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  #1  
Old Posted Dec 17, 2013, 4:16 PM
Pennsgrant Pennsgrant is offline
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PHILADELPHIA | The Arthaus @ 311 S. Broad | 542 FT | 47 FLOORS

Title: The Arthaus @ 311 S. Broad
Project: Residential, retail
Architect: Kohn Pederson Fox
Developer: Dranoff Properties
Location: Broad and Spruce Streets, Philadelphia, PA
Neighborhood: Avenue of the Arts
District: Center City
Floors: 47 floors
Height: 528 feet





http://www.philly.com/philly/classif...uth_Broad.html
http://dranoffproperties.com/places/...-philadelphia/

Last edited by summersm343; Jun 12, 2019 at 4:10 AM.
     
     
  #2  
Old Posted Dec 17, 2013, 4:25 PM
Flyers2001 Flyers2001 is offline
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I have full faith in Dranoff getting this tower done. Its a much better design than his last South Broad project.

I am also excited about what this can mean in the future of South Broad development.

Great News!
     
     
  #3  
Old Posted Dec 17, 2013, 4:42 PM
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Love it! This is the perfect location for this type of project.

I suppose it’s not crucial but does anyone have any opinions about the tower seemingly being on the former Cypress street side of the project instead of at the corner of Broad and Spruce?
     
     
  #4  
Old Posted Dec 17, 2013, 4:45 PM
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Awesome! Last I heard this was 40 floors and wouldn't break the 500 foot mark. This is great news for South Broad! This will take 3 derelict properties out and replace it with a shiny new tower.

Here is a bigger pic, I like the tower design a lot but the base is meh at best:

     
     
  #5  
Old Posted Dec 17, 2013, 4:59 PM
Pennsgrant Pennsgrant is offline
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Quote:
Originally Posted by summersm343 View Post
Awesome! Last I heard this was 40 floors and wouldn't break the 500 foot mark. This is great news for South Broad! This will take 3 derelict properties out and replace it with a shiny new tower.

Here is a bigger pic, I like the tower design a lot but the base is meh at best
Yes should be noted that this location will replace a building that housed Philadelphia International Records- abandoned and damaged heavily by a fire a few years ago.

This tower is bit edgier than your normal Center City development. Stepping up.
     
     
  #6  
Old Posted Dec 17, 2013, 5:26 PM
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Originally Posted by Pennsgrant View Post
Yes should be noted that this location will replace a building that housed Philadelphia International Records- abandoned and damaged heavily by a fire a few years ago.

This tower is bit edgier than your normal Center City development. Stepping up.
What are the odds that this baby gets built?
     
     
  #7  
Old Posted Dec 17, 2013, 4:49 PM
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Another article on this from Curbed Philly

http://philly.curbed.com/archives/20...ondo-tower.php
     
     
  #8  
Old Posted Dec 17, 2013, 4:56 PM
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I am curious to see what the base turns out to be. It will have 2 lobbies, street retail as well as the job of hiding the 3 floors of above ground parking.

From my understanding they are attempting to remove the "ally"?
     
     
  #9  
Old Posted Dec 17, 2013, 8:28 PM
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  #10  
Old Posted Feb 8, 2014, 1:00 AM
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Can I just say, I stared at this mesmerizing photo for about 3 minutes. lol
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  #11  
Old Posted Feb 8, 2014, 3:51 AM
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Can I just say, I stared at this mesmerizing photo for about 3 minutes. lol
Only 3 minutes? lol
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  #12  
Old Posted Feb 8, 2014, 2:02 PM
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Only 3 minutes? lol
Looking at the Photo it would be amazing to line Broad N&S and Market W&E with skyscrapers and build out from there.
     
     
  #13  
Old Posted Feb 9, 2014, 10:13 PM
mmikeyphilly mmikeyphilly is offline
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South Broad Street Expansion

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Originally Posted by Flyers2001 View Post
Looking at the Photo it would be amazing to line Broad N&S and Market W&E with skyscrapers and build out from there.
Yes, that would be grand. Whatever happened to the proposal at Broad & Washington Ave.? I'm assuming it was "whistled dead", (from neighborhood Nimbys) I vaguely remember the initial rendering showed 2 "twin" 50+ story towers. ( probably got blasted out of the water from the "get-go".)

If Philly can gradually "inch" their way forward, perhaps more development could occur southward, at least. This Hotel/Condo is a very vital project that fits that description!
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  #14  
Old Posted Feb 8, 2014, 4:07 PM
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Originally Posted by summersm343 View Post
I would love to see this one built!!!! The view is remarkable with the building!!!!! Center City does need a few more condos, a few more midrises, and a few more Wawas!!!!!! 7-11 SUCKS!!!!!
     
     
  #15  
Old Posted Feb 9, 2014, 6:42 AM
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...and a few more Wawas!!!!!! 7-11 SUCKS!!!!!
For real dude. I make trips to New Jersey from Staten Island just to go to Wawa, because it's BOSS.
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  #16  
Old Posted Dec 17, 2013, 8:44 PM
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  #17  
Old Posted Dec 17, 2013, 8:55 PM
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More images from Giovanni Sasso



     
     
  #18  
Old Posted Dec 17, 2013, 10:54 PM
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Very nice tower. Pretty sharp design. Amazing 562 foot addition to South Broad (along with the W/Element Tower at 550+ feet). Driving up the Avenue of the Arts from the Stadium Complex just got more interesting. This will impact the view from the East.











Image Credit: KPF https://www.kpf.com/projects/311-south-broad-street

Last edited by SJPhillyBoy; Jan 18, 2020 at 5:07 PM. Reason: Updated with images from KPF Website
     
     
  #19  
Old Posted Dec 18, 2013, 5:07 AM
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question: why do renderings of towers from the ground angle tend to show skewed perspective. last i checked in art class, lines get closer to one another as they approach the vanishing point (in this case the sky). the top of this tower looks wider than the base.
     
     
  #20  
Old Posted Jul 14, 2017, 12:41 PM
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Quote:
Originally Posted by duffey View Post
question: why do renderings of towers from the ground angle tend to show skewed perspective. last i checked in art class, lines get closer to one another as they approach the vanishing point (in this case the sky). the top of this tower looks wider than the base.
I didn't read through the whole thread to see if this had been answered, but I'll give my answer: towers like this are drawn in 3-point perspective, which means that "the sky" is only one of three vanishing points. The other two are at the left and right of the tower, above the viewer's vantage point. So the tower looks slightly askew because the lines that are parallel to the ground (in an elevation) look to align with lines that run from the left or right vanishing points to the third, in "the sky."
     
     
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