Location, location: Why Edmonton is preferred by U.S. chains making their Canadian debut
Dickey's Barbecue Pit opened its first Canadian location in Edmonton on Thursday
Kashmala Fida Mohatarem, Ariel Fournier · CBC · Posted: May 01, 2022
Dickey's Barbecue Pit, a restaurant chain based in Dallas, opened its first Canadian location in Edmonton on Thursday. (Trevor Wilson/ CBC Edmonton)
188 comments
Alberta's capital city is known for many things — a giant mall, a gorgeous river valley and a pretty successful NHL franchise.
You can add to that list Edmonton's appeal as a testing ground for U.S. chain stores and restaurants looking to expand into the Canadian market.
Dickey's Barbecue Pit, a popular Texas-based chain restaurant that opened its first Canadian location in Edmonton on Thursday, is one of a few major American chains that have eyed the Alberta city for expansion.
In December, American convenience store chain 7-Eleven opened a licenced location in north Edmonton that includes a dining area for liquor consumption on the premises.
California Pizza Kitchen, meanwhile, has said it will open its first Canadian location in south Edmonton sometime this year.
Industry experts say the city's population demographics, eating habits, affordability and even the presence of a giant mall are factors in attracting businesses keen to test the taste buds of Canadians.
"Edmonton is a very good place to start because you limit your risk and you get a good market test," Ziad Kaddoura, a franchise consultant based in Edmonton, told CBC's Edmonton AM.
He said the city is a great place to figure out whether companies are up to the challenge of introducing a franchise in Canada with the least amount of damage in case their venture fails.
"And it's not as saturated as other markets," he said. "So I think it ticks all the right boxes."
...
https://www.cbc.ca/news/canada/edmon...ebut-1.6432465