That Houston logo ain't the greatest but I could totally live with that and it's way better than what was there before. A few years ago in a soccer forum I discussed the use of a 80s soccer ball in a team or federation logo and gave some examples and people all agreed. Total no-no. Nothing makes a logo look cheap and amateur like a literal representation of the playing object, be it a soccer ball, basketball, baseball, whatever. It has to be like a stylized but classy or cool version of it. And those logos were using 80s soccer balls! So that's why I see Dynamo and Quakes as brutal.
Here is what Louisville of USL did. Took all of three days before fan outcry made them change course. And they already start making merchandise.
The middle was the rebrand, logo and name. Not bad in all honesty, but it could have been better. The last is the end result after getting back to the drawing board and that is better and what fans would have wanted. Pure class as far as I'm concerned.
And the fleur de lis is such a gorgeous symbol so I really don't understand why Montreal would diminish that. It is the Saints' logo. It's prominent on Louisville's logo and Montreal's former logo. It looked awesome on the Nordiques jersey on the bottom, at the time, and on the shoulders, which is where you'd keep it now.
https://www.wdrb.com/news/loucity-fc...b91ce41a9.html
http://www.logo-designer.co/louisvil...designed-logo/
http://www.logo-designer.co/louisvil...designed-logo/