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Old Posted Nov 11, 2011, 3:58 PM
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Smile NEW YORK | 25 West 37th St | 200 FT / 61 M | 19 FLOORS

Herald Square Gets Double-Whammied By Marriott

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Last week, when we updated our list of major new hotels coming to NYC (mostly in midtown), we really thought we had all our bases covered. Tryp on 35th St; Hyatt Place on 36th St; Hyatt Union Square and a few others.

Then we learned on Monday that Marriott is bringing a new Courtyard to Herald Square. But that's not all that Marriott has up its sleeves. Two and a half blocks up, a new building that's going up at 25 W 37th St will supply Manhattan with its first-ever SpringHill Suites hotel. A rendering of the new property shows off a rooftop bar and some funky dot-and-dash patterns for the windows on the building's exterior. Almost like morse code. What is Marriott trying to tell us?

Bryant Park, the city's ex-Fashion Week venue, and Herald Square will most directly benefit from the hotel influx currently taking place in the area. Though two other related areas will also benefit from the new properties (or perhaps, will be benefitted): namely, Times Square, and Mayor Bloomberg's hoped-for terminus, Hudson Yards. Any hotel within walking distance of either of those places will undoubtedly be banking on the continued evolution and growth of Manhattan's west side.

http://www.hotelchatter.com/files/61...ill_Suites.jpg
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