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Originally Posted by Godzilla
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I think this is the first photo I've seen, or perhaps noticed, that has a traffic sign for SHERMAN, which was subsequently renamed West Hollywood. Although, this article says it was named West Hollywood in 1925, so would the photo above be from 1929?
From this article "How the Town of Sherman Became WeHo":
[The town of] Sherman may have valued its independence, but it was less attached to its name. As motion picture stars moved into the adjacent Hollywood Hills and Beverly Hills communities, some Sherman residents sought to soften the rough edges of its image by changing the community's name and stressing its association with its affluent neighbors. Others, however, preferred to keep the town's original name out of respect for Moses Sherman, still alive at the time.
The August 23, 1925 Los Angeles Times reported on the controversy: "Like a healthy, outdoor child, Sherman has suddenly burst all her old dresses and thinks while she is getting a wardrobe, suitable for a fully grown girl, she might as well discard plain 'Mary' and become up-to-date 'Marie.'"
"Mary" eventually lost out to "Marie." Residents mooted several alternatives, including Beverly Park, East Beverly, and Magnetic Springs, but in 1925 the town renamed itself West Hollywood, a moniker pioneered earlier in the decade by the West Hollywood Realty Board.
linked here:
http://www.kcet.org/socal_focus/history.html
Magnetic Springs?