Harbouring doubts
Access and visibility limited at stadium site, say Ticats partner and adviser
John Kernaghan
The Hamilton Spectator
(Mar 19, 2010)
The Tiger-Cats' major partner and senior adviser say the west harbour stadium site has limitations to overcome as a future home for the football club.
Andy Day of Primus and George Schott of
Osmington Inc., say the city's chosen site near Bay and Barton streets suffers from access and visibility problems.
In other words, not enough people could get to it by car or drive by it to justify the Tiger-Cats committing a major investment in a larger stadium than the $102-million, 15,000-seat facility required for track and field at the 2015 Pan Am Games.
Ticat president Scott Mitchell has said he can't yet make a compelling business case for the west harbour site.
Primus is the Ticat game-day official presenter and is a candidate to pay for naming rights at a stadium, said CEO Day.
The naming-rights fee would form part of the Canadian Football League club's contribution to a larger stadium.
But Day explained the value of naming rights is tied directly to how many people can view the prominent name on a stadium's exterior.
"The prospect of having our name on the home of the Tiger-Cats excites us," said Day, a Hamilton native.
But what the telecommunications company would contribute declines as the number of people who see the Primus name drops.
Day said he has not done precise math on the west harbour or any alternate sites, but his company does not have the advertising budget of competitors such as Bell or Rogers and must be sure it gets a good return on naming-rights fees.
Schott, CEO of the property developer Osmington Inc., said he advised the Tiger-Cats that the west harbour site was limited because it wouldn't attract a substantial fee for naming rights.
Osmington co-owns Eastgate Square and Centre Mall with the Canadian Pension Plan investment board and Schott, who grew up in the city's east end, said the company has helped develop other sports facilities.
The Toronto-based company is part of a private-equity group which built the $133-million
MTS Centre, a hockey arena in Winnipeg.
Schott said he has looked at the six sites the city once offered as a short list as well as the Lafarge slag operation on Windermere Road.
He noted it offered
high visibility due to being close to the Queen Elizabeth Way.
City Councillor Bernie Morelli considers it the primary Plan B site if the west harbour plan doesn't work out.
City spokesperson David Adames said negotiations around the west harbour location are in the early stages and pointed out the city has received feelers from potential investors at the site.
Meantime, the CEO of the Pan Am host corporation is hopeful of a solution.
"I trust the parties will get around a table and figure it out," Ian Troop said.
He noted he won't be at that table but is talking to all the parties as site discussions carry forward.
Toronto 2015 chairperson Roger Garland noted "we're always near the table" for all parts of the Games plan. But he stressed officials for the Pan Am host company don't want to interfere with local discussions on venues.
The pair are also keeping an eye on Burlington's Games facility, a $23-million soccer centre that moved from Sherwood Forest to a site southeast of Kerns Road and Highway 5.
It is on hold as the city appeals a Niagara Escarpment Commission decision that found it an unsuitable use at that site.
"They are working it through and we'd like them to see it through," said Troop.
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As long as we're looking at models to emulate,
MTS Centre was 70% private-funded. And it's in downtown Winnipeg (it's basically the size of Copps), connected to hotels, retail, office towers, parking and 40+ transit routes.
On the plus side, a Windermere Road does connect to Van Wagners via the Woodward underpass, and a Lafarge build might provide incentive to fix Burlington Street in order to get it off the list of the province's worst roads.