Quote:
Originally Posted by esquire
This stuff is pretty mainstream now, though. 10 years ago you really had to go out of your way to find craft brews, and the weird vac-pot coffee making contraptions were the kind of thing you might see in an obscure shop in Tokyo. These days, you can find craft beer at the local MLCC, and any Winnipeg neighbourhood with actual pedestrian traffic has an artisanal café or two. I figure once something starts becoming a common sight in Winnipeg, it's fair to assume it's on its way to becoming mainstream.
So what are self-conscious image seekers moving on to next?
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I don't know if that's true. Each of these places carves out its own little identity. I don't think it's cynical to suggest that the owners of Parlour Coffee knew that a second location would offend the delicate sensibilities of its core audience, so they called the other one Little Sister. And independent coffee shops are not a new fad, they're just time-sensitive. Little Sister was once Fuel Coffee. They serve a particular demographic in a certain geographic area at a certain point in the area's development until they don't. And that's because barring a select few, people aren't generally subversive and intentionally counter-cultural their entire lives given that it's terribly inconvenient and overly-expensive to be so.
People mostly also age out of giving a shit. Eventually it's in most people's best interest to just go with the flow because it's convenient, good for business, and it's what everybody else is doing. If that weren't the case, there would be adults lining the boundaries of kids soccer games everywhere looking like broken down emo kids in their eye-liner and studded chokers or feathering their hair out like David Cassidy. Not that there aren't still a few...
Still. Nothing is new in this world. The brewing of coffee and beer are both trades thousands of years old, so we're not uncovering things heretofore unknown. We're just selling the small differences from the norm as a lifestyle choice and that will cycle out too. The conspicuous consumption of the 80's gave way to the more counter-cultural sensibilities of the 90's gave way to the conspicuous consumption of the 00's. It's merely rebellion. The only difference is that 30 is the new 20.
As for what comes next? I don't know. Look to Brooklyn. You'll see that in Toronto in 3 years, and you'll see it in Winnipeg in 5.