Huntsville has spent a lot of time studying Greenville, SC., (along with Raleigh, Austin and Chattanooga)to see what works there and try to adapt it here. Huntsville will see more in the coming weeks with the announcement of a major downtown project as well as the previously announced projects in the Medical District
By MARIAN ACCARDITimes Business Writer
marian.accardi@htimes.com
South Carolina official explains how her city rejuvenated downtown
The economic development director of Greenville, S.C., credits public-private partnerships with helping transform that city's downtown.
In the 1970s, with the move of department stores to suburban retail centers, there were more vacancies downtown than occupied buildings, said Nancy Whitworth, Greenville's economic development director. Main Street - with its four lanes of traffic and parallel parking - had "not a tree in sight," she said.
"The city and the private sector came together and decided to do something about downtown," she said. "One thing that has truly made a difference in Greenville is the public-private partnerships."
Whitworth spoke Friday at the Hotel Russel Erskine as part of the Harvie Jones Lecture Series presented by the Historic Huntsville Foundation and the North Alabama Chapter of the American Institute of Architects.
Today, Greenville's Main Street has two lanes of traffic, wider sidewalks for pedestrians and outdoor dining and diagonal parking - and the street is lined with trees.
The central business district of about 1.75 square miles now includes more than 3 million square feet of office space, about 80 restaurants, most of them unique to downtown Greenville, and some 130 shops.
According to Whitworth, public-private partnerships made it possible to create strong anchors. "One thing we've done is use anchors as catalysts" for future development, she said.
The first successful partnership anchor was Greenville Commons, which includes a Hyatt Regency hotel, convention center, offices, stores, parking and a plaza that's considered a public park.
Whitworth said the city, using mostly federal grants, acquired the property, built the convention center and garage, and private individuals contributed money to the project.
Previously, there had been no major hotel in the downtown area, Whitworth said.
Another public-private partnership in Greenville helped create a performing arts complex, the Peace Center for the Performing Arts.
A local family committed $10 million to launch the project, Whitworth said, and the city acquired the property - through tax increment financing.
The center includes newly built performance spaces and renovated historic buildings that house restaurants, offices and stores.
Whitworth recommended pursuing developments with a blend of retail, residential and office space in revitalizing downtown areas.
She suggested using public money to leverage economic development. "We can't do everything ... but we try to focus on things that will give us the most bang for the buck."
Huntsville has employed similar methods to revitalize its downtown. City leaders have nabbed federal grants to convert drainageways into aesthetically pleasing creeks lined with sidewalks and landscaping.
Partnering with the state, the city also has improved downtown access roads to help lure major developments such as the Embassy Suites convention hotel and the makeover of the Heart of Huntsville mall site into a planned hotel-retail-entertainment complex.
And in an effort to make downtown more pedestrian-friendly, the city is spending $1 million on better sidewalks and streetlights. A recently passed special tax district commits $4 million for a new garage downtown.
City officials stirred controversy by partnering with a developer for the Big Spring Summit office tower overlooking Big Spring International Park. The city leased the prime park-side land to Triad Properties in exchange for the "air rights" to add two levels to the Von Braun Center garage.
Officials hope that the office building will help provide the critical mass of people needed to support more restaurants and entertainment venues downtown.
Downtown advocates have proposed other ways to enhance the appeal of downtown, including an amphitheater, a rail link connecting downtown with the Tennessee River, sidewalk cafes and more public fountains.
Staff writer John Peck contributed to this report.