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Originally Posted by denizen467
Well it's not about consciously "digging the architecture"; it's all about certain visual styles subconsciously making the (average suburban joe & jane) consumer feel more at-ease -- as though the mall is normal town-square type of environment where one would spend many hours without lingering qualms about over-indulging, as opposed to something edgy and adventurous, which is where the "gee I gotta stop and just go home", "holy crap I'm just a rat in a cash register labyrinth!" instinct would kick in. Same as eliminating windows & clocks from casinos, or using various scents in stores and hotels, or overly loud music in restaurants (shown to make people drink and eat more). That's all he was saying. As for shopping centers "oversees", it's just too apples and oranges to compare with other countries. (And whether Antunovich is good for all this, I'm not sure; I have blissfully forgotten which existing projects are his.)
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Bingo. It has nothing to do with "good vs. bad" or "modern vs. traditional". The buildings look unquestionably
suburban.
That's the point, and it's intended to encourage suburban patterns of purchasing among a population that probably purchases things in a vastly different way, since many of them (even if they have money) probably tend to be fairly thrifty.
As I said earlier, it also goes a long way towards reassuring retailers about opening locations in an underserved, marginal area. It probably also helps keep construction costs down, since malls like this are going up across the country.