I think I've linked these stats before, but, this is data through the years from the UA System. It includes UA, UAB, and UAH data.
https://uasystem.edu/images/document...nuary-2022.pdf
If you'll notice, ACT scores for incoming freshmen (which were not counted in admissions for the Fall of 2021 and will not be through, at least, Fall 2023) have been steadily increasing at UA over the last 15 years. But, even with steadily improving ACT scores through the last 15 years, UA has dropped in the US News and World Report rankings.
Also, you should notice that graduation rates have improved steadily over the last 10 years. Interesting to see how low the grad rates are at UAB and UAH. But, even with steadily improving graduation rates over the last 10 years, UA continues to drop in the US News and World Report rankings.
Maybe, there's something wrong with the US News and World Report rankings?
As for the hang up with standardized test scores. Universities are beginning to turn to other factors, like high school performance, high school coursework, activities, and even a submitted essay, etc. to determine admission. I don't know if UA or the rest of the System will begin using standardized tests (ACT/SAT) as a factor in admission after the Fall of 2023 or not. That decision hasn't yet been made. Harvard University (a pretty good institution) has decided to permanantly drop standardized test scores as a factor in admissions.
Like I've said before, the University of Alabama will continue to grow their scholarship endowment (I just donated, today) and will keep attacting more and more of the very best students. In the Fall of 2021, we broke our record for the number of high achievers. I already know UA is going to break another record in the Fall of 2022.
So, the US News and World Report rankings are definitely not the end-all for being a great University. I've shown several rankings that think we're doing pretty damn good. The University of Alabama should not be chasing any magazines to get a pat on the head. The University of Alabama should get out and recruit and bring in the best and the brightest. The hard work by a lot of people has been paying off and UA will continue to break records.