Very insightful article from Curtis Brown of Probe Research, the firm that did the poll from about 6 weeks ago.
According to their regression analysis, the single biggest argument that resonated for those who wanted the intersection open was the we should design downtown for pedestrians as well as cars. The accessibility argument in fact barely registered at all with those wanting the intersection open, which is interesting, since it seemed to be one of the most prominent arguments by Team Open.
For those that wanted it closed, the argument that resonated most was that the intersection would be unsafe for pedestrians, something that didn't seem to be brought up at all by the open campaign. Close behind were of course costs and traffic.
I wonder if Team Open had had access to this information at the time, if they would have targeted their messaging differently, or not. I also wonder whether they would have done their own internal polling, to see what arguments resonated most with voters. I get that polling is expensive, but maybe that could have been one of the items that the Go Fund Me could have raised money for. I'm still shocked that with all the business support and what's now been shown to be support from residents in more affluent neighbourhoods, that the fundraising campaign didn't manage to gain more traction.
Anyway, very interesting analysis by Mr. Brown.