Now that
Baton Rouge at the Crowne Plaza Hotel is nearing it's opening date, I wonder what the next step in the creation of the entertainment district around the Avenir Centre should be?
Things have progressed well since the opening of the centre.
There are three hotels within a half block of the main entrance to the Avenir Centre:
- Hyatt Place (new)
- Hilton Garden Inn (new)
- Crowne Plaza (recently renovated, soon to be reclad)
In addition there are four interesting restaurants and a bar within the same precinct.
- La Vida
- Carrabba's (new)
- Monck 10 (new)
- Baton Rouge (soon to open)
- The Bunker (bar and golf simulator, open).
These are impressive changes in only 6-7 years, but, there is more left to do in order to create a fully self sufficient entertainment district.
In particular, the vacant land to the west of the main entrance of the Avenir Centre, on the south side of Main Street needs to be redeveloped, and should contain new entertainment options. On original plans of the Avenir Centre, this land was referred to as
"Parcel "A"
The land in behind Parcel A (where the old Telegraph Building is) is unfortunately inaccessible (owner apparently wants an exorbitant amount of money for the land), but, the strip of land facing Main Street can be developed. In fact,
all of the land in front of the Telegraph Building is part of the Avenir Centre PID. The city already owns it.
Unfortunately, some of this land may not be developable (the first image above shows a right of way, presumably for the Telegraph Building), but this still leaves a lot of land unencumbered for redevelopment.
What should go here?
I think there is enough land here for another restaurant (either a sports bar or roadhouse style restaurant suitable for the arena type crowds frequenting the area), as well as an arcade style entertainment venue like a
Rec Room. Since Rec Room is operated by Cineplex, perhaps they would even consider a standalone IMAX included as part of such a facility. Usually Cineplex puts their Rec Rooms in suburban power centre locations, but, you never know, perhaps they would be open to new possibilities if approached.
What type of restaurants or sports bars would be a good fit? Many I'm sure, but here are a few to consider:
La Cage.
https://www.cage.ca/en/
Quote:
Since 1984, our sports brasserie has become THE go-to place for dining. Today, with 38 locations across the province and a branch in Bordeaux-Bègles, France, our legendary sports atmosphere and menu made with local ingredients make us the favorite brasserie to watch the game.
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Jack Astors
https://www.sircorp.com/jack-astors/
Quote:
Hey – we’re Jack Astor’s. Our mission? Great people helping other great people totally have a blast while enjoying amazing food. We specialize in delicious food and drink and are a lot like a reverse mullet- we’re a party in the front and all business in the back. In all seriousness though, we take real pride in our food and make over 200 recipes in house
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La Belle et la Boeuf (Beauty and the Beef)
https://belleetboeuf.com/
Quote:
In honor of all the mothers of this world, La Belle et La Bœuf was born. A leader in the world of burgers, La Belle et La Bœuf offers an incomparable choice of burgers with premium ingredients. An incomparable and unmatched quality: 100% natural beef made from 100% beef shoulder, never frozen and without added hormones. The first restaurant in Canada to incorporate mixology and table games, La Belle et La Bœuf offers a cocktail menu made with premium alcohols concocted by expert mixologists or beers brewed locally or internationally, pairing perfectly with the food menu. An anarchist sports bar concept in the image of the era of the revolution for peace that will not make you dizzy, but will keep you comfortable and happy.
Freedom is anarchy.
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Shoeless Joe's Sports Grill
https://shoelessjoes.ca/
Quote:
Our evolution from a simple sports bar to one of Canada’s top brands is defined by perseverance and teamwork.
Inspired by our namesake and other great sports figures, we believe anything is possible. Our story proves it. Since 1985 we’ve come a long way but our story is far from over.
Join us as we continue to grow and provide fans with the ultimate destination for watching the game over great food and great drinks
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So, what do you guys think? Is it time to begin the next phase in the development of downtown Moncton's entertainment district? Is it time to finally look at developing Parcel "A", the last integral part of the Avenir Centre property left to be developed?? I think the answer is yes......