Quote:
Originally Posted by MolsonExport
Which leaves Tesla very vulnerable once one of the Japanese car manufacturers goes all-in with EV production. Wouldn't it be great if Honda (Alliston) or Toyota (Woodstock) could leave ICEs behind?
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But they're not doing this. At all. In fact, the most obstinate of all the legacy internal combustion engine car companies are Honda and Toyota. Toyota's announcement yesterday of a $3.4 billion investment by
2030 to build up its in-house battery production capacity is still predicated on using them primarily in hybrids. They both still plan to make hybrids the centrepiece of their "electrified" business strategies, and that means they will still be utilizing ICE vehicle architectures that they modify to accept a little battery pack and electric motor. Toyota's publicly stated position is that EVs are a threat to Japanese automotive manufacturing dominance and the solution is to push back against EV transition mandates and hold out hope that Hydrogen will miraculously leapfrog battery electric.
Tesla is building cars as fast as it can and selling every one; pre-selling them out to mid-2022! They're building manufacturing capacity as fast as they can, with Giga Austin and Giga Berlin coming online later this year and ramping to add approximately an additional million vehicles per year by end of 2022 for a company-wide capacity of about 2-2.5 million/year run-rate. The constraint is also battery supply. They're buying the plurality of the world's current lithium-ion car battery production from vendors and building their own battery factories as part of Giga Austin and Giga Berlin, plus the Cato Road 4680 "pilot" plant that will still currently be among the highest output cell manufacturing facilities with about 10 GWh annual production. They're also securing supply upstream, with contracts to buy up entire mines' lithium and nickel production.
By and large, until this year, the legacy OEMs assumed they could just buy from suppliers and didn't entertain moving into the production space themselves. Now that's changing, with VW, GM, and and Ford announcing tens of billions of investment in in-house cell manufacturing capacity, but that means the CAPEX is on their balance sheets as their deliveries plummet and they hemorrhage billions from the chip shortage. To meaningfully transition to majority EV production, not only will they need to secure as many batteries from third parties as possible, but they will need to figure out, and excel, in new areas of manufacturing for which they have no prior experience. They'll do it, most of them, but it's going to be awful.
Think what you want, and don't construe any of this as investment advice, but the legacy OEMs, arguably with the exception of VW, are paper tigers who
still don't get it that they've entered the existential crisis phase of the transition to EVs. It's happening, they aren't ready, and they don't understand how hard or expensive it is going to be survive the decade and retain anything resembling their current market shares, valuations, and margins.