^Exactly what I was thinking.
Sounds like it could look pretty cool though. So what do you all think they mean by "on the building elevation"? Seems a bit vague but would it be safe to assume this means up most of the height of the building? I'm really looking forward to seeing all the new lighting effects going in on some of these newer projects (Shangri-la/Fairmont/West Pender Place etc).
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