Why isn't the Rogers Centre called Rogers SkyDome?

[Djeffery]

Simply because the Rogers half of that would never be used. The whole point of naming rights is to not have your corporate name be overlooked. Rogers SkyDome also just sounds stupid and doesn't roll off the tongue as easy as Rogers Centre. I personally hear more people say "The Dome" than either SkyDome or Rogers Centre but I do hear Rogers Centre a lot.