After some digging, it turns out that is an apartment building.
http://aragonaproperties.com/apartme...ty-apartments/
https://www.theoaklandpress.com/news...44edc8cf8.html
It seems like they're really trying hard for the "urban lifestyle center" but it seems oddly executed when there's more retail than there is residential. Like the residential units were added on after the design of the site was finalized or it wasn't very well-planned at all. Overall very odd design choices here.