Quote:
Originally Posted by galleyfox
I prefer Television Market Areas to determine rankings. If the region is truly functioning as a single cultural and economic unit, then the media should be reflecting that. If the people of Baltimore and D.C. are working in each other's cities and frequenting each other's stores and following each other's media, then the market would follow. D.C. seems to be encroaching on Baltimore, but they're still distinct entities.
The 2018-19 Nielsen rankings feel right to me. I also like that they rank households and not individuals.
1) NYC - 7.10M
2) LA - 5.28M
3) Chicago - 3.25M
4) Philadelphia - 2.82M
5) Dallas - 2.62M
6) D.C. - 2.48M
7) Houston - 2.42M
8) San Francisco - 2.41M
9) Boston - 2.36M
10) Atlanta - 2.34M
Interestingly, the media markets agree that some of the cities put into the NYC CSA are more affiliated with Philadelphia.
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This would also depend on broadcast signal quality. NYC and Philadelphia are so close together that over-the-air signals from New York can easily reach into solid Philadelphia territory, and vice-versa. Many people may opt for one over the other because the signal quality.