Quote:
Originally Posted by Lorendoc
http://www.loopnet.com/Listing/17671...os-Angeles-CA/
The F&W Grand-Silver company was a lesser competitor of Woolworth's Five & Dime. It is surprising that they would build a big store in the midst of the Depression. It didn't last too long, because on September 8, 1934 the Times tells us there is to be a new occupant.
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I haven't found anything on the ghost sign, but here's the grand opening of the F & W Grand-Silver Stores in 1931.
USC Digital Library
This 1939 picture has 537 S Broadway on the left, and shows some of the building next door.
NB. I've lightened the original image to reveal more detail.
USC Digital Library
There's a good collection of recent photos of 537 S Broadway here:
http://downtownfilming.com/537broadway.html