Looks like it's been planned for a while (the hotel's logo is in the renderings from early 2021). It seems to be Marriott's equivalent of ALT, and most of the existing locations are in fairly hip locations. The brand is new enough to not have its own Wikipedia page yet.
It looks like it will be a good fit, although there's a lot of hotel rooms recently completed, or approved/UC (this + JAG + Haliburton Waverley Inn expansion + Sutton Place and Muir recently opened + various hotels outside the core). It sounds like there are plans to place further restrictions on AirBnbs so maybe these will all be needed, but it's kind of a shame that they're not building some of these as residential.
Last edited by Hali87; Jan 26, 2022 at 4:54 AM.
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