Quote:
Originally Posted by Tom In Chicago
That's just it. . . I don't think Chicago needs any "marketing slogan". . . Chicago is a great city on it's own and doesn't need this kind of help. . . boosterism on this level feels labored and smacks of desperation. . . it's embarrassing quite frankly. . .
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That may be what you think, and I'm sure you're not alone.
But I think if there is any interest in drawing more international visitors to Chicago, we aren't going to get there by telling everyone that Chicago is "just as good" as anywhere else. You have to emphasize, boldly, where it stands out above the crowd--and even if we weren't being 100% honest, that wouldn't be the first time that happened anywhere. Talk about the architecture, the top theatre scene, the great museums, our unique lakefront, our highly regarded dining scene, or our unusually large number & variety of summer festivals. Why not?
Perhaps you don't really care, and that's fine. But don't expect everyone else to share your apathy about that matter.