Quote:
Originally Posted by rgolch
This.
I know we all love beautiful highrises, and additions to the skyline. But why would anyone buy a unit in this building at.... what was it.... $700-800 a square foot, when there are so many options in more desirable locations in the city. There are many new units coming online (as well as units in pre-existing buildings) for sale that also have great views in better areas. I'm rooting for this building, but I have my doubts....
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Maybe I'm biased towards the South Loop, but I consider this building to be in a VERY desirable area. True, it's not adjacent to luxury retail or Michelin-star restaurants, but judged on the basic concept of liveability, I would live in it in a heartbeat (if I had the money).
It's Immediately adjacent to the city's largest park, 2 blocks from a Red/Green/Orange line station, ON Michigan Avenue (with a ton of transit options), a block from Roosevelt, which feeds onto the expressways, steps away from Museum Campus and the lakefront trail, and two blocks away from a Jewel and a Trader Joe's.
The South Loop isn't sexy, but it has everything you need to live a very comfortable, walkable city life. This building, NEMA, and Essex are all capitalizing on this fact.