Quote:
Originally Posted by Andy6
This “Deestroying” guy has almost a million hits on his YouTube video about trying out as the Argo kicker. This is marketing gold for the Argos ... in the top 20 trending on YouTube with a bazillion millennials cheering him on in the comments.
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Actually my son, who is in Grade 8, commented a couple of days ago that "Deestroying" has a large number of followers among his classmates. Very few of them normally follow the Argos.
Whether or not he has a good shot at making the team, this is already reaching the paying fans of tomorrow in a way that is meaningful to them.