Here is a chart of all the spectator venues I could think of in the Portland Metro Area, showing their maximum capacity:
VMC is shown in green, with both its current capacity (12,888) and post renovation capacity (8,000). Post renovation it would probably have a lower capacity because of the installation wider seats, ADA access, hospitality suites etc.
The only venues with a similar capacity are Halls D and E of the Expo Center. However that only competes with VMC to a limited extent, as the report notes:
Quote:
|
The Expo Center is challenged by the lack of hotel rooms in the immediate area. As a result, the majority of events hosted at the venue are public events and consumer shows drawing primarily from the local area.
|
Excepting the Expo Center there is a pretty huge gap in venues between the 4-5,000 capacity venue and the 20,000 seat stadiums. So given that, do the two following assumptions make sense?
Firstly, the "Tenant and User Experience Enhancements" scenario:
Quote:
It is estimated that the VMC could host a total of 128 events and attract a total of 430,300 attendees on an annual basis under the Tenant and User Experience Enhancements scenario. A total of 12 additional events over Scenario 1 are estimated including four Winterhawks games, two concerts, two family shows and four other sporting events (OSAA basketball games).
These estimates include a 7.0 percent increase in Winterhawks attendance over Scenario 1 estimated levels due to an enhanced fan experience and more sponsorship and advertising opportunities to drive additional attendee demand. Other ticketed events with anticipated attendance increases include FrightTown, family shows, concerts, other sports and the Grand Floral Parade with various increases ranging from roughly 6 percent to 11 percent depending on the event.
|
Secondly, the "Strategic Market Enhancements" scenario:
Quote:
It is anticipated that the VMC could host a total of 133 events and attract 453,700 total attendees on an annual basis under the Strategic Market Enhancements scenario. These estimates include an additional four percent increase in Winterhawks attendance over Scenario 2 due to additional fan experience enhancements
A total of five (5) events over Scenario 2 are added including three concerts and two family shows.
|
So we're talking 12-17 additional events a year. Given that the building is the only comparable venue of its size, it's very possible to believe that there are that many shows every year that either aren't being held or are bypassing Portland entirely, due to lack of suitable facilities.