[thurmas]

Marketing goes no where unless the product is a consistent winner. If the Argos could put together seasons where they win 10 or more regular season games consistently it would help them draw much better than winning a fluke grey cup and then going 4-12 the following season like the 2012 and 2017 teams. The argos have had terrible regular seasons for almost 15 years now while in that time the Raptors and TFC built winning exciting clubs. The argos do not have the cool factor to attract millennial fans but they can try and go after blue collar fans and families emphasizing value for money to bring kids and a family to a game. In that area the Argos have done nothing to mention the value of their pricing for the entertainment dollar comparable to other sports in Toronto.