Quote:
Newly released Arquitectonica renderings imply that developer Swire Properties may have landed a major tenant for the proposed 1102-foot One Brickell City Centre tower.
The possible tenant? HSBC Bank. In multiple renderings, the HSBC logo is clearly visible atop the proposed tower.
HSBC and Swire both have deep roots in Hong Kong. HSBC provided $140m in financing for the first phase of Brickell City Centre construction, and HSBC has partnered with Swire to finance other projects in China. Additionaly, HSBC recently signed to occupy 43% of the office space at Taikoo Hui, a project similar to Brickell City Centre that Swire built in Guangzhou.
HSBC currently leases space at the Four Seasons Tower. The Brickell location is one of only two HSBC Private Bank International offices in the U.S. (the other is in New York).
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By exmiami.org
http://exmiami.org/index.php/hsbc-si...l-city-centre/
The prominence this building will have makes for a very desirable branding opportunity.
More renderings showing the logo at the above link