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Notice how all the companies bowing out are the NA ones. They state it's due to the derclining market which is a falsehood. It's not the declining market but rather their inability to compete in it.
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basically this. Ford, GM and Chrysler have produced shoddy, banal sedans for decades, that are almost in every way inferior to their Japanese (and to a lesser extent, Korean and European marque) counterparts.
why the fuck would someone buy a Ford Focus instead of say, a Honda Civic?