DAMAC Properties unveils ‘la Residence’ in Beirut City Centre
Symbol of elegance and glamour Ivana Trump endorses and contributes to the design of DAMAC's dazzling Beirut project
Monday, June 26, 2006
(official press release)
Luxury lifestyle provider, DAMAC Properties, announces its stunning US $150 Million real estate venture “la Residence by Ivana Trump” in the world-renowned Beirut City Center. Located at the prime intersection of Omar Daouk and Fakhreddine streets, the project is due to stand out as one of the most glamorous and luxurious real estate undertakings within the Lebanese capital’s skyline.
International celebrity, Ivana Trump, endorsed and contributed substantially to the project’s iconic design due the synergy between DAMAC Properties as a luxury lifestyle provider and the star’s image as a symbol of opulence and glamour.
Ivana Trump is an award winning, international entrepreneur and an icon who has driven success in her every endeavor from the hotel and casino business to fashion and as a writer. Her keen business savvy, attention to detail and passion for live have inspired legions of admirers around the world who see her as the embodiment of the contemporary luxury lifestyle.
“We are honored to be endorsed by Ivana Trump, a world-renowned celebrity that is considered a symbol of style, glamour and class. Ivana Trump contributed significantly to the design of the tower that is due to illustrate optimum luxury with its stunning architecture, its state of the art amenities, as well as its location at the heart of the dazzling Beirut City Center”, said Peter Riddoch, CEO at DAMAC Properties.
“DAMAC’s launch in downtown Beirut stems from our belief in the prominence of this area as a leading destination for business and tourism from citizens the world over along with its 5000 years of history and considerably rich culture. We have a long-term plan for Lebanon and will introduce a number of highly exciting projects in the near future”, added Riddoch.
La Residence by Ivana Trump is 27-storey, elegantly designed tower that exudes grace and style, including a plethora of one, two, and three bedroom apartments, along with duplexes and penthouses. Apartments on every level will provide stunning views on the Mediterranean Sea.
The property’s luxury amenities encompass marble and wooden flooring, ample parking space, a children’s play area, smart home technology, a temperature controlled swimming pool, an exotic sauna and Jacuzzi, state of the art gym, fine dining restaurants, designer boutiques, cafes, as well as 24 hours concierge service, maintenance, security and helpdesk facilities.
Internationally, in the beginning of June, DAMAC launched a $3.5 Billion exquisite mixed-use project within Trumpet Bay region located in the Tanggu District, Tianjin, People’s Republic of china, as well as a $400 Million 14-building spectacular real estate venture within Lusail’s Fox Hills community in Doha. The property company is due to divulge its exquisite property in the new Abdali master plan in Amman, Jordan, at a press conference in July.
The property company was recently honored with three prestigious Bentley International Awards 2005 in the categories of Best UAE Development for Marina Terrace, Best Architecture for Ocean Heights and Best Developer Website (
www.damacproperties.com) at a ceremony in London on 4 November 2005.
The Bentley International Property Awards, now entering their 11th year, have been described as the ‘Oscars’ of the property industry. The aim of the awards is to distinguish the highest levels of achievement in a range of property-related fields. Categories cover a wide range of property and real estate related activities and services, including Development, Interior Design, Architecture, Property, Advertising, Marketing, and Estate Agency Services.
The total value of DAMAC Properties’ projects is over US 4 Billion. It is a subsidiary of the DAMAC Holding established in 1982. An accredited ISO 9002 company, DAMAC Holding has now grown into a global conglomerate with more than 5000 employees in 16 countries. Being the first private sector Company to make a commitment to Dubai’s real estate market, DAMAC properties has become the market leader with a strong sales record to its credit.