[SacTownAndy]

Promotion strategy for Tower 301 could include national tour

By Ben van der Meer
Sacramento Business Journal
Dec 26, 2018

Call it the 2019 Tower 301 U.S. tour, brought to you by the Greater Sacramento Economic Council and CBRE.

A tentative joint promotion strategy to find tenants for what would be Sacramento’s tallest building would take the regional economic development organization and the commercial real estate brokerage to the Bay Area; Los Angeles; Austin, Texas; Chicago; New York City; Washington, D.C., and other domestic stops in the first half of 2019.

In addition to multiday visits to various cities, the strategy would include paid social media and direct mail campaigns, creation of a joint research report on local employee talent and a trade show exhibit at the South by Southwest technology and entertainment industries conference to take place in Austin in March. There would also be a display promotion in a Bay Area building owned by Tower 301 co-developer CIM Group, and an advertisement in Bay Area Rapid Transit cars...



Full article here:
https://www.bizjournals.com/sacramen...d-include.html