https://www.cbc.ca/news/canada/manit...ipeg-1.5216149
The grocery is being driven by restaurateur Bobby Mottola and chef Jesse Friesen, the same team behind Pizzeria Gusto, Gusto North and Merchant Kitchen. True North says the store will be a "curated boutique grocery experience featuring prepared foods, fresh produce, specialty cheeses, pantry staples, and specialty snacks."
So it'll feel like a food version of McNally's Bookstore? Artsy fartsy like? Isn't there a chain like that in the US that expanded to Canada, Whole Foods?
Or are they just trying to put the proverbial "lipstick on a pig" and this so-called "curated" shoppe is nothing more than a plain Jane grocer with marketing hype?