It's just a very visible example of misallocated spending which also happens to be directly associated with social media.
People may not scream as loud about other misspent tax money, but then the recipients of the contracts aren't poking us in the eye about it on twitter either.
As far as I'm concerned, if it sheds light on the horrible situation in city hall, it's a good thing. Should it just be ignored because everything else gets ignored? I don't understand your point really... I don't think people are bitter that they didn't get the contract. Most probably didn't bid and didn't want it anyways. But that doesn't mean you can't lament the fact that a co op student could do a better job than they did - for free. Most people would expect that for that kind of money, it would have been an actual professional consultant that bid. Take a look at what the same company did in Calgary - it's a joke
http://www2.canada.com/calgaryherald...c-ea0e8af9344a