[solediavolo]

The youtube advertisement above for this mentions how it will be cemented in the public consciousness.

Whether that turns out to be true or not, I am willing to wager that it will much more easily be cemented into the consciousness of those staying at the Mandalay Bay and Tropicana hotels. I'd be curious to see how often people staying at those and other nearby hotels ask not to be facing the wheel and its LED screen.