It would be an unfortunate wasted opportunity.
Seems kind of odd that they'd word the announcement that way though if something bigger and better was being planned.
This Paul Wilson story about Kresge's (of exactly a year ago) was noted in another thread a while back but bears a link here. It's a good read, if you haven't already seen it.
http://www.cbc.ca/news/canada/hamilt...dime-1.1355844