[chris08876]

A dream no more: Renderings revealed for Dream Hotel Times Square

A new Dream Hotel is designed to be the “quiet and elegant” buffer between the Garment district and the nightmarish bustle of Times Square.

The glassy, 29-story tower is planned for the corner of 40th Street and Seventh Avenue, between the two neighborhoods. New renderings of Soho Properties’ Times Square Dream Hotel reveal a lower-level retail portion that has high windows and an artistic metal screen.

The first two floors of the so-called “retail podium” will feature tall, low-iron glass windows, topped by a bluish-silver metal screen. The screen’s triangular pattern is meant to mimic a fabric design — a nod to the area’s fashion-centric history, said Doren Rice, an architect with Stonehill & Taylor, the firm designing the building. UAP North America designed the screen.

“It’s something that I hope will turn heads,” he said.

The podium will include 15,463 square feet of retail space across three floors, including 148 feet of wraparound frontage space, according to Soho Properties. Demolition will begin shortly at the site, formerly home of Parsons New School of Design at 560 Seventh Avenue. The tower is projected to be completed by the first quarter of 2018.

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http://therealdeal.com/blog/2015/12/...e-dream-hotel/