Quote:
Originally Posted by Acajack
As others have alluded to, awareness and loyalty to a team doesn't simply fall out of the sky. What you see with successful teams is the legacy of years and sometimes decades of marketing and brand-building. Once a really solid die has been cast, it looks easy.
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Ding ding ding, someone gets it. The Leafs don't prosper in the absence of marketing... the reason they are such a box office success is precisely because of decades of masterful marketing. That's why I said that sales and marketing are two different things... when you do a great job marketing, the product practically sells itself... that's why no one has to go door to door trying to extol the virtues of iPhones in an effort to get you to buy one.