[Crawford]

And that article hints at a third tower in the area. And this one might be something much taller.

The Spitzer family (yeah, the former Governor's family) was one of the most prolific NYC developers back in the 60's and 70's. They're trying to be major developers again, and own the adjacent site, where yet another hotel-residential tower is supposedly planned.

The article mentions they're trying to buy an adjacent site, which would greatly increase their development rights. They currently can build something around the same size/height as these recent 700-foot announcements, but if they combine with the adjacent site, they could build something much bigger/taller. We'll see.