Hudson's Bay ditches 300 brands in quest for cool factor
The Bay is bringing in more upscale brands to win back customers
Bloomberg News
Sandrine Rastello
September 12, 2019
Hudson’s Bay Co. is doing a large-scale dust off in Canada.
The owner of Saks Fifth Avenue has booted out 300 “unproductive” brands from its Canadian department store chain, known locally as “The Bay.” It’s brought 100 new brands to “reset” the assortment this season, ranging from fast fashion staple Mango to high-end, sustainability-focused designs of New Zealander Maggie Marilyn, whose plaid pants sell for $570 (US$432).
Other additions include Anthropologie’s home goods, outdoors-focused L.L. Bean, as well as edgier designers such as Copenhagen-based Birger Christensen’s Rotate.
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https://business.financialpost.com/n...or-cool-factor