[SteelTown]

Facelift for Copps Coliseum

September 19, 2008
Elisabeth Johns
The Hamilton Spectator

Copps Coliseum is getting a makeover.

From new seats, to a better sound system, to a revamped menu, Hamilton's sports and entertainment arena is being redone from the inside out.

In front of the new tropical-themed Coronaville Lounge on the main concourse level, Duncan Gillespie, CEO of Hamilton Entertainment and Convention Facilities Inc., yesterday announced the many upgrades.

"We've got to find ways to make our patrons come back on more than one occasion," Gillespie said.

Some of the $3.5 million in upgrades over the next two years is already being spent changing 3,000 seats and a new sound system, in time for the Hamilton Bulldogs home opener on Oct. 17.

Perhaps the most unique addition is a three-tiered moveable seating area at ice level. It's called the Hickory Dickory Deck, after the Hamilton-based company that is building it. Complete with wooden patio chairs, the seating for 12 can be bought for any event except a concert, and it is fully catered.

Speaking of food, the more than one million patrons who walk through the doors of HECFI's buildings can get the chance to dine on bruschetta, smoked salmon and chilled shrimp -- if they're sitting in the new section.

The menu changes reflect what today's more discerning customer wants, said David Adames, executive director of Tourism Hamilton.

"What's really important is that the experience or the production people enjoy is top drawer," Adames said.

Some of the rows in the stadium, including sections 107, 108 and 109 will boast in-seat wait service, so patrons don't even have to get up to get their burger, beer or veggie platter.

Other upgrades include Gibson's Finest Lounge, a restaurant and bar, and a swanky new decor to the 12 corporate boxes. Gone are the tiled floors and multi-coloured bar seats, to be replaced with sleek high back black stools, a wet bar with mini fridge, ceramic floors and large flat-screen TVs -- so you can enjoy the show in style.

Both Hamilton Place and the Hamilton Convention Centre are getting facelifts, too.

The Great Hall stage has been resurfaced and a premium sound system will be installed at Hamilton Place. New washrooms will be added throughout Hamilton Convention Centre.

But, Gillespie adds: "You'll just have to come to the buildings to see them."